O2 - Outdoor Living and Landscape Design creates custom, sustainable outdoor environments for clients residing in the Hamptons and Montauk, New York. Long Island's east end is known for its beautiful beaches, surfing and high-end real estate. In light of that, the company wanted an identity that expressed the feeling of taking life outdoors. The name O2 is derived from the elemental symbol of oxygen. The "O" of the word mark is also a wave representing the ocean and beaches that are the center of life on Long Island's beautiful east end. The modern design works in small and large formats for digital, print, signage and company apparel.